Expressing Brand Identity with Stickers

Company logo stickers have been used for decades to build brands from ground level. With cheap custom stickers, you can express your brand identity to clients and prospects. The good thing with these stickers is that they do not cost so much and they have great returns. In this post, we will take a look at how you can employ sticker marketing tactics to express brand identity.

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Advantages of logo stickers to a company

One of the most important things any business can invest in is building brand identity. Without this, nothing will separate your business from others in your industry. The question most entrepreneurs seek answers to is “how do I spend little to build brand identity?”

This is understandable considering the state of the economy these days. Here’s the answer to that question, company logo stickers. You do not have to break the bank to invest in cheap custom stickers.

Stickers (know more) attract a lot of attention, especially when they have really cool designs. Most companies employ sticker marketing tactics to create attraction to their brands. One sticker can make close to 6,000 impressions in its lifetime. This is huge compared to many other media for publicizing brands, even social media.

There is also the fact that they act as advocates for your business in places you may never get to. Clients would receive them and take them to different parts of the city or country. In these locations, other people see your logo and business details and are likely to contact you.

These are just a few reasons why you should employ stickers to express brand identity.

Using company logo stickers to express your brand identity

There are so many ways to use stickers to your advantage when it comes to expressing brand identity. We will take a look at a few methods in this section of this post. 

• Use them as your company seal

For centuries, seals have been a mark of authenticity. Kings and nobles all had their seals and any letter they sent out carried these seals. As businesses grew, most of them developed company seals to show authenticity.

Today, technology has brought us an email which has almost taken away the use of the post. Despite this fact, there are still times when your company still has to send a mail via post. This means you need a sign of authenticity, a seal. 

Do you know that you can use your company logo stickers as seals for your post? Of course, there is not a serious dynamic to this. Simply design the stickers, print custom stickers online, and place them on your mail before sending them out. 

Before the receiver opens the mail, they do not need a soothsayer to tell them the mail is from your company. This is the brand identity you are looking to build. Even the postman will get to know your identity after a while.

• Create consistency for the packaging of your products

As a company, you might be producing or selling a range of products. Since you do not sell just one product, it is important that your packaging is consistent across all products. This is one of the best ways to deploy your cheap custom stickers in expressing brand identity.

How do you do this? You need to be strategic with your sticker marketing tactics. In designing your stickers, you need designs that are very attractive. But more than this, you should ensure that your business details and logo are elaborate on your stickers.

You also need to consider the size of the stickers in relation to your product packages. Finally, you need to choose a color or set of colors that truly reflect the identity of your business. All of these work together to build your brand.

After all of this, the rest is a walk in the park. Simply package your items and place your stickers on the packages. With time, your clients and even prospects would know that anywhere they see this, it’s your product. 

• Add a few extra company logo stickers to your package

Beyond placing your stickers on the packages or as a seal on your mails, you can add some magnanimity. Let’s explain this. When you take a look around you, you are likely to see laptops that have very huge Apple logos.

You would almost wonder why Apple would add such large logos to their products. However, when you take a closer look, all you see are stickers. These stickers are very common these days, you find them in almost every corner.

Do you know you can employ the same method to publicize your brand? All Apple does is to add a few extra stickers to every package. Their customers are proud of these stickers and would place them on all their belongings. 

Improve your sticker marketing tactics by adding a few cheap custom stickers in your packaging. Being this magnanimous would add a lot of value to your brand identity.

• Special stickers for special occasions

This is one secret most companies do not know or tap into. There are special holidays and occasions throughout the year. You can use these periods to boost sales by being creative with your company logo stickers.

It simply means you should tweak the regular stickers and add something special to the design. You could add a special symbol that is associated with that holiday to your design. Another thing you could do is add a special message to the brand stickers.

If one of your clients if celebrating a birthday or anniversary, you can design your stickers with a congratulatory message. How about using your cheap custom stickers to back up your online campaigns?

You could print your stickers with the exact hashtag you are promoting online. This will create an offline presence while boosting your online presence. Attach these to a giveaway and you’ll be shocked at the results.

Conclusion

You have seen how important company logo stickers are to expressing your brand identity. It is important to work out your sticker marketing tactics to get the best from your investment in stickers. Image is everything when it comes to branding, use stickers to build yours. If you have any demand for custom stickers, welcome to inquire us at Zigpac.