Branded Carrier Bags and Brand Building for Businesses

This may seem a bit strange to you but custom printed plastic carrier bags (know more) are potent instruments for building brands. Once you have your carrier bags branded, there’s so much they can achieve with respect to the public. 

In this post, we will take a look at how you can use custom printed plastic bags to build your sustainable branding.

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The efficiency of branded carrier plastic bags

So you must have seen a lot of businesses make use of the plastic carrier bags and wonder why. The switch to these bags has been long coming, at least five decades now. It is understandable considering how efficient these custom plastic bags are. 

Does it still ambiguous? Let’s break it down. A single custom printed plastic bag can get you between 5,800 and 6,000 impressions. This number is far more than a radio advert will get you and is just about equal to a billboard.

When you consider the amount you spend on getting your carrier bags branded, the results are amazing. It is almost like you are enjoying free publicity with these bags. Many of your loyal customers parade the streets with your bags and everyone else can see them.

Your bags help you gain the attraction and trust of prospects who before long become loyal customers too. Gradually, you are building around your business a cycle of cheap publicity which in turn builds your brand.

Do you now understand that you can’t in any way underestimate the power of using these plastic bags? Many business owners regard them as a secret weapon which is very potent in stealth marketing. 

Let’s quickly get to how you can build your brand using these plastic bags without further ado.

Building your identity with branded carrier bags

Now that you have seen how efficient these bags are, it is imperative that we look at the methods. There are different ways in which you can deploy plastic carrier bags to grow your brand. Of course, they are not magical and would take some time but they are all efficient. 

• Make packaging costs cheaper

When you focus on your business’ core efficiency, you are able to quickly grow it to become a huge brand. This is why businesses run a SWOT analysis. If you know your strengths and weaknesses, you can focus on the former to push the business to new heights.

One of the ways you can focus on your strengths is to publicize your brand. As we have described earlier, a custom printed plastic bag is a very efficient method of publicity. The bags just make it easy to carry your brand around and unconsciously people get attracted.

Even though it is not magic, the effects are magical considering the fact that you don’t have to break the bank. With a little cost, you can have your carrier bags branded. This implies that your packaging is cheaper and attractive as well. It is like killing two birds with a single stone. 

The amount of money you save on the packaging can be used in several ways. All of these will help make your brand bigger and better in the end. 

• Custom printing with branded carrier bags

Custom design is very important to growing any brand. How do we know Coca-Cola, Microsoft, McDonald's, or any sports club? Of course, because of their custom printing. They all use specific colors and logos which have become synonymous to their brands.

This means that you can also employ the same strategy in growing your brand. All you need is to create professional unique and attractive designs. Make sure that these designs represent what you stand for as a business in terms of values and products.

After this, print them on everything that represents you including your packaging, one of which is plastic bags. As your customers pick up these bags, the designs stick in their minds. The same goes for any prospects that see your designs too. 

The inevitable effect of this is that they are drawn to your brand so much, they become ambassadors. They will begin to tell others about the brand and what you can do. You should know that nothing beats verbal publicity.

If you are not so good with designing then you can contact a company to make your designs. It even saves you time and doesn’t cost so much too.

• Quality artwork

The quality of your artwork will speak volumes about the quality of your products. When customers or prospects see that you have quality artwork, it makes them trust your business more.

This is why you need to find the best methods of printing so that you can gain the trust of your clients. Custom printed plastic bags are very instrumental in growing your brand in this regard. The two printing methods commonly used are flexographic and rotogravure. 

It is proven that rotogravure is more efficient, which is why companies make use of this method more. This information should help you get your carrier bags branded with quality artwork. If the artwork isn’t quality, it could end up fading quickly.

When your plastic carrier bags are not branded with quality artwork, you make it difficult to earn trust. Use quality artwork and you have the opportunity of competing with the biggest names in your industry.

• Proven process

When you have quality products and mix them with quality processing, you have a huge brand budding. It is truly a proven process when you use quality plastic bags. You should find it easy to build your brand with your carrier bags branded with quality.

When designing your bags, you must be intentional to reach your target market. Generally, the process is inexpensive and easy to run through. There are so many professional companies that can assist you with designs and printing the bags.

Conclusion

We could go on and on about how you can use these plastic carrier bags to build your brand. The process of getting carrier bags branded is not rocket science and doesn’t cost so much too. It is imperative that you employ custom printed plastic bags efficiently to grow your business. If you have any demand for custom personalized carrier bags, welcome to inquire us at Zigpac.